Friday, January 25, 2008

I had to go back

once someone told me that branding is everything in a business. I truly believe that. I had this bread I LOVED merely because of the packaging. you know what the packaging was? (brooke I know you already answered this!). kraft paper. I love it. it is so organic looking and reminds me of laura ingalls. I love her. so I switched to tyvek envelopes for a while. they are so easy to package things in but they are SO ugly. if they'd be chocolate then I would be fine with them but I just had to go back to kraft paper. it takes so much longer to wrap things but I think my mid-afternoon headaches were caused by staring at ugly white envelopes. so I will be happy when traveling to the post office again looking at a bunch of kraft paper in the backseat. the other reason I love it so much is because it is 100% recyclable. stayed tuned because we have new gift boxes coming in that are 100% recyclable and tissue paper and this great new sticker that will be lovingly posted on each package.


Daryn and Brooke said...


erik and kristi said...

i wish i could say i invented the font on that sticker...
or that dern leaf.
your packaging is tdf, tinysprout!